Profile 2

Hi, I’m Erika, a Zürich-based product designer with over 9 years of experience creating impactful digital experiences. I thrive on solving complex challenges, mentoring designers, and collaborating with diverse stakeholders to build innovative products and cohesive teams.

Whether it’s shaping strategy, refining interactions, or developing scalable design systems, I approach every challenge with curiosity, adaptability, and a commitment to delivering meaningful outcomes.

A Zürich-based product designer with a passion for crafting intuitive, impactful digital experiences. With a focus on blending creativity and functionality, I thrive on solving complex problems, mentoring teams, and collaborating with forward-thinking brands to create thoughtful, user-centered solutions.

Whether it’s shaping strategy, refining interactions, or developing scalable design systems, I approach every challenge with curiosity, adaptability, and a commitment to delivering meaningful outcomes.

Feel free to reach out—
I'd love to connect

Feel free to reach out—I'd love to connect

I’m open to new opportunities where I can lead design teams and create meaningful digital experiences. If this sounds like a good fit, I’d be happy to discuss how I can contribute.

Throughout my career, I’ve worked on a range of impactful projects across freelance, startup, and consulting roles. Many of these projects are confidential, but they’ve given me the opportunity to adapt to diverse challenges and develop a leadership style that drives results. My portfolio is private and accessible only by request. Feel free to reach out if you’d like to learn more—I’d be happy to share insights about my work.

I’ve had the privilege of working on some incredible projects, many of which are confidential. As such, my portfolio is private and accessible only by request. If you’d like to learn more, feel free to reach out—I’d be happy to discuss further.

Experience

2020-Present

2019-2020

Ava Ag, Zürich

2014-2019

Independent Creative Consultant (Freelance)

Education

Nielsen Norman Institute

UX Management Certification

University of the Arts London

Ba Graphic Design

International School of Lausanne

IB Diploma Programme

Experience

Deloitte Digital, zürich
2020-Present

Ava AG, Zürich
2019-2020

Independent Creative Consultant (Freelance)
2014-2019

Education

Nielsen Norman Institute
UX Management Certification

University of the Arts London
BA Graphic Design

International School of Lausanne
IB Diploma Programme

© Erika Söderholm 2024

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